In this Episode, Denise and Re Discuss:
- Why your brand should be gay (even if you’re not).
- Why branding should matter to a busy entrepreneur.
- What are the biggest branding mistakes entrepreneurs make in their business.
- Examples of “experiential” branding.
- How can an entrepreneur determine how they make their customers “feel.”
Key Takeaways:
- The perception that people have of your brand will dictate how much they are willing to spend for your product and services.
- Branding starts with first determining who your target audience is.
- The #1 criteria for a company name is memorability.
- There are three different components that make up a brand: Visual / Verbal / Experiential. AKA How you look. What you say. How you behave.
- Ask people what the top things that are most important when they come to a website, and how well your website performs against those things.
“You don’t actually own your brand. It resides in people’s minds.” – Re Perez
About Re Perez:
Re Perez is a seasoned Brand Consultant, with a Fortune 500 background at top global brand consultancies including Interbrand and Siegel+Gale. Since 2011, his agency BRANDING FOR THE PEOPLE, has delivered Fortune 500-level branding to thousands of entrepreneurs across 45+ different industries around the world—from start-ups, Inc. 500 fastest growing companies, and established multi million-dollar businesses. He has a proven track record for helping his clients double, triple and quadruple their business.
Connect with Re:
Re’s new book: https://yourbrandshouldbegay.com/
Branding For the People free resources: https://brandingforthepeople.com/resources/
LinkedIn: https://www.linkedin.com/in/re-perez-branding/
The music website to keep focus recommended by Re: https://www.brain.fm/
Connect with The Vacation Effect and Denise Gosnell:
Website: VacationEffect.com
Show: The Vacation Effect Podcast
Book: The Vacation Effect Book
Email: Info@VacationEffect.com
Facebook: The Vacation Effect and Denise Gosnell
LinkedIn: The Vacation Effect, Inc. and Denise Gosnell
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